Press
TurnHere Brings New Dimensions to Publishing through Video
5/25/09 / Press Release / TurnHere
Pioneer in online video marketing for publishers has produced more than 500 videos for Simon & Schuster, Chronicle Books, Penguin, and more
Emeryville, Calif. – May 28, 2009 – TurnHere, Inc., the leading online video content creation and advertising company, is continuing to breathe new life into the way books are marketed with its line of low cost, high quality online video products. TurnHere’s unique, engaging style of authentic storytelling video lets publishers showcase their books and authors, connect with readers at a more personal level, and affordably reach book fans across the social web.
“Today’s publisher needs a new set of tools to capture and hold the reader’s attention in a world of iPhones, Facebook, and YouTube. Like other forms of traditional media, the publishing industry is moving quickly to meet the broader needs of a digital, connected audience,” said Morgan Brown, director of marketing, TurnHere.
The latest to leverage TurnHere’s leading position in the online video for publishing space, is Vook.tv, who has chosen TurnHere to produce the site’s video vignettes. Created by Bradley Inman, entrepreneur and founder of TurnHere, Vook is an exciting multimedia hybrid approach to publishing that lets authors tell their stories through text, integrated video, photos, social media, and community features.
“TurnHere was a natural choice for Vook’s videos with their strong history of creating compelling video content for authors and publishers. We’re excited to leverage their expertise as a core part of our product,” said Inman.
TurnHere has produced more than 500 book trailer and author profile videos for leading publishers, including Simon & Schuster, Chronicle Books, Penguin Group, and Harvard University Press. The company is also partnering with Barnes & Noble, Powell’s, Goodreads, and other Web destinations in order to distribute videos to important consumer and book retail Web sites.
“Video is an incredibly effective way to convey a story and personality on the Web. With TurnHere’s organic storytelling, we’re able to build communities around an author or book, and connect with our readers on a deeper, more personal level,” said Sue Fleming, Vice President and Executive Director of Content and Programming, Simon & Schuster Digital. “TurnHere’s worldwide network of filmmakers seamlessly extends our in-house video efforts and allows us to feature authors no matter where they are located.”
Ideal for a time when publishers need to maximize each marketing dollar, video can be used to reach a wider audience than expensive book tours and are more effective and affordable than traditional print marketing. Third party research highlights the effectiveness of online video to engage audiences and drive sales. According to a 2008 survey by MarketingSherpa, 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something.
Online video is also proven to drive publicity for books and authors in traditional media outlets. For example, a short author video produced by TurnHere for Chronicle Books was an essential tool in helping to secure appearances on “The Today Show,” “The CBS Early Show” and “Rachael Ray” for Amy Nobile and Trisha Ashworth’s, I Was a Really Good Mom Before I Had Kids.
TurnHere and Vook founder, Bradley Inman, will be speaking at the Book Expo America panel “The 800 Pound Gorillas in the Room - Part 2: Beyond Kindle - Alternative Sources of Income for Authors in a Digital World” at 3:45PM - 5:00PM on Friday, May 29, 2009.
Samples of TurnHere videos can be found at:
http://bookvideos.tv and http://www.turnhere.com/
About TurnHere, Inc
TurnHere, Inc. is a leading Internet video content creation and advertising company that provides broadcast-quality online video content and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 8,000 professional filmmakers across more than 70 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. TurnHere works with customers on creative treatments and strategy to help produce effective video solutions for driving viewer action. Founded in 2005, the company is privately held with headquarters in Emeryville, California.
Emeryville, Calif. – May 28, 2009 – TurnHere, Inc., the leading online video content creation and advertising company, is continuing to breathe new life into the way books are marketed with its line of low cost, high quality online video products. TurnHere’s unique, engaging style of authentic storytelling video lets publishers showcase their books and authors, connect with readers at a more personal level, and affordably reach book fans across the social web.
“Today’s publisher needs a new set of tools to capture and hold the reader’s attention in a world of iPhones, Facebook, and YouTube. Like other forms of traditional media, the publishing industry is moving quickly to meet the broader needs of a digital, connected audience,” said Morgan Brown, director of marketing, TurnHere.
The latest to leverage TurnHere’s leading position in the online video for publishing space, is Vook.tv, who has chosen TurnHere to produce the site’s video vignettes. Created by Bradley Inman, entrepreneur and founder of TurnHere, Vook is an exciting multimedia hybrid approach to publishing that lets authors tell their stories through text, integrated video, photos, social media, and community features.
“TurnHere was a natural choice for Vook’s videos with their strong history of creating compelling video content for authors and publishers. We’re excited to leverage their expertise as a core part of our product,” said Inman.
TurnHere has produced more than 500 book trailer and author profile videos for leading publishers, including Simon & Schuster, Chronicle Books, Penguin Group, and Harvard University Press. The company is also partnering with Barnes & Noble, Powell’s, Goodreads, and other Web destinations in order to distribute videos to important consumer and book retail Web sites.
“Video is an incredibly effective way to convey a story and personality on the Web. With TurnHere’s organic storytelling, we’re able to build communities around an author or book, and connect with our readers on a deeper, more personal level,” said Sue Fleming, Vice President and Executive Director of Content and Programming, Simon & Schuster Digital. “TurnHere’s worldwide network of filmmakers seamlessly extends our in-house video efforts and allows us to feature authors no matter where they are located.”
Ideal for a time when publishers need to maximize each marketing dollar, video can be used to reach a wider audience than expensive book tours and are more effective and affordable than traditional print marketing. Third party research highlights the effectiveness of online video to engage audiences and drive sales. According to a 2008 survey by MarketingSherpa, 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something.
Online video is also proven to drive publicity for books and authors in traditional media outlets. For example, a short author video produced by TurnHere for Chronicle Books was an essential tool in helping to secure appearances on “The Today Show,” “The CBS Early Show” and “Rachael Ray” for Amy Nobile and Trisha Ashworth’s, I Was a Really Good Mom Before I Had Kids.
TurnHere and Vook founder, Bradley Inman, will be speaking at the Book Expo America panel “The 800 Pound Gorillas in the Room - Part 2: Beyond Kindle - Alternative Sources of Income for Authors in a Digital World” at 3:45PM - 5:00PM on Friday, May 29, 2009.
Samples of TurnHere videos can be found at:
http://bookvideos.tv and http://www.turnhere.com/
About TurnHere, Inc
TurnHere, Inc. is a leading Internet video content creation and advertising company that provides broadcast-quality online video content and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 8,000 professional filmmakers across more than 70 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. TurnHere works with customers on creative treatments and strategy to help produce effective video solutions for driving viewer action. Founded in 2005, the company is privately held with headquarters in Emeryville, California.
For Media Inquiries Please Contact: Morgan Brown (510) 658-9292 x199