Press
TurnHere’s Online Video Platform Drives Successful Publicity and Increasing Sales for Chronicle Books
2/21/08 / Press Release / TurnHere
Innovative Publisher Uses Online Video to Secure Author Appearances on National Talk Shows, Increase Orders from Online Retailers and Spike Sales as Much as 300 Percent
EMERYVILLE, Calif.--(BUSINESS WIRE)--TurnHere, Inc., the leading online video solutions platform, today announced that Chronicle Books has experienced strong results from the online author profile videos used as part of their overall marketing efforts. The videos, which are produced by TurnHere and feature prominent writers and new releases, are widely distributed across a range of Web sites, including the popular book-centric online video network, Bookvideos.tv. The videos serve as key marketing tools, used by the publishing house to secure print and television appearances for their authors, and have led to significantly increased sales and publicity.
Online video has been an important strategy for Chronicle Books and will continue to be throughout 2008. The company believes that its short author videos, including Amy Nobile and Trisha Ashworth’s “I Was a Really Good Mom Before I Had Kids,” have played a vital role in securing television publicity opportunities, driving interest from online retailers and significantly increasing sales. The Nobile and Ashworth video caught the attention of NBC’s “The Today Show” and landed the duo on the popular morning show in 2007. Following the appearance, Chronicle saw orders for the novel jump nearly 300 percent. Other Chronicle titles for which TurnHere has produced videos include “Fashion Makeover”, “The Armchair Quarterback Playbook” and “Mastering the Grill”.
“Our decision to work with TurnHere was an invaluable marketing move,” said Darcy Cohan, director of publicity, Chronicle Books. “Not only have the videos garnered us an increased media presence — online, on television and in print — but we have also seen a direct return on our investment due to the added exposure garnered by the videos and the subsequent increased sales after media coverage appears.”
The initial agreement in early 2007, which led to the production of ten author videos, has now expanded to include even more book videos, which will be used to further enhance the publisher’s marketing materials, in addition to being hosted on Bookvideos.tv and distributed to leading sites across the Web. The videos are also being offered to top online retailers including Amazon.com, BarnesandNoble.com and Borders.com, complementing the current online book listings and providing potential buyers unique insights into the authors’ lives and their motivation for writing their novels.
“Chronicle Books has embraced the potential of online video and its ability to generate national attention for its most beloved authors across a wide range of platforms,” said Morgan Brown, director of marketing, TurnHere, Inc. “Chronicle’s marketing success demonstrates a unique way that book publishers have found to promote their authors and upcoming releases, and underscores the tremendous adoption that we are seeing from the broader book publishing industry.”
To find author videos, log on to: Bookvideos.tv or ChronicleBooks.com.
About Chronicle Books One of the most admired and respected publishing companies in the United States, Chronicle Books was founded in 1967 and, over the years, has developed a reputation for award-winning, innovative books and quality merchandise. The company continues to challenge conventional publishing wisdom, setting trends in both subject matter and format, maintaining a list that includes titles in fine art, cookbooks, children's books, music and popular culture. To visit Chronicle Books online, go to http://www.chroniclebooks.com.
About TurnHere, Inc.
TurnHere, Inc. is the leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held and based in Emeryville, California, and offices in New York.
EMERYVILLE, Calif.--(BUSINESS WIRE)--TurnHere, Inc., the leading online video solutions platform, today announced that Chronicle Books has experienced strong results from the online author profile videos used as part of their overall marketing efforts. The videos, which are produced by TurnHere and feature prominent writers and new releases, are widely distributed across a range of Web sites, including the popular book-centric online video network, Bookvideos.tv. The videos serve as key marketing tools, used by the publishing house to secure print and television appearances for their authors, and have led to significantly increased sales and publicity.
Online video has been an important strategy for Chronicle Books and will continue to be throughout 2008. The company believes that its short author videos, including Amy Nobile and Trisha Ashworth’s “I Was a Really Good Mom Before I Had Kids,” have played a vital role in securing television publicity opportunities, driving interest from online retailers and significantly increasing sales. The Nobile and Ashworth video caught the attention of NBC’s “The Today Show” and landed the duo on the popular morning show in 2007. Following the appearance, Chronicle saw orders for the novel jump nearly 300 percent. Other Chronicle titles for which TurnHere has produced videos include “Fashion Makeover”, “The Armchair Quarterback Playbook” and “Mastering the Grill”.
“Our decision to work with TurnHere was an invaluable marketing move,” said Darcy Cohan, director of publicity, Chronicle Books. “Not only have the videos garnered us an increased media presence — online, on television and in print — but we have also seen a direct return on our investment due to the added exposure garnered by the videos and the subsequent increased sales after media coverage appears.”
The initial agreement in early 2007, which led to the production of ten author videos, has now expanded to include even more book videos, which will be used to further enhance the publisher’s marketing materials, in addition to being hosted on Bookvideos.tv and distributed to leading sites across the Web. The videos are also being offered to top online retailers including Amazon.com, BarnesandNoble.com and Borders.com, complementing the current online book listings and providing potential buyers unique insights into the authors’ lives and their motivation for writing their novels.
“Chronicle Books has embraced the potential of online video and its ability to generate national attention for its most beloved authors across a wide range of platforms,” said Morgan Brown, director of marketing, TurnHere, Inc. “Chronicle’s marketing success demonstrates a unique way that book publishers have found to promote their authors and upcoming releases, and underscores the tremendous adoption that we are seeing from the broader book publishing industry.”
To find author videos, log on to: Bookvideos.tv or ChronicleBooks.com.
About Chronicle Books One of the most admired and respected publishing companies in the United States, Chronicle Books was founded in 1967 and, over the years, has developed a reputation for award-winning, innovative books and quality merchandise. The company continues to challenge conventional publishing wisdom, setting trends in both subject matter and format, maintaining a list that includes titles in fine art, cookbooks, children's books, music and popular culture. To visit Chronicle Books online, go to http://www.chroniclebooks.com.
About TurnHere, Inc.
TurnHere, Inc. is the leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held and based in Emeryville, California, and offices in New York.
For Media Inquiries Please Contact: Morgan Brown (510) 658-9292 x199